“Hiroshi Fujiwara is the real Creative Director behind iDiom. I’m more or less the Art Director. For 2010, Hiroshi wanted to do a muted “stealthy” collection. Somewhat inspired by military themes, but not talking “camo” and “jungle”. More like “Ghost Recon” meets “Stealth Bomber” military. So the outside look of iDiom 2010 is very flat, matte and monochrome. The insides are all very bright and contrasting. The cuts and fits are all new as well. Not as baggy as other snowboarding clothes. More of a natural fit.” Jeff Staple in a mashKULTURE Interview.