Renowned automotive company Zenetti Rims has now decided to campaign and sponsor skateboarders. Zenetti  seems to know a little about skateboarding (unlike the YMCA who sponsors tony hawk, selloutand has decided to collaborate with Dominic DeLuca of the world famous skate shop & streetwear boutique; Brooklyn Projects; to form the wheel industries first ever official skate team.

 

 

 This is not your typical rim sponsorship scenario, where a company just giving a skateboarder a set of wheels, poses for a picture and you never hear about them again. This is an official skate team with a complete partnership, including magazine features, show appearances and advertising campaign. We have some of the top skate professionals in the world representing our brand and feel that our partnership will help elevate the industry and spark a new trend. These athletes were hand picked by Dominic and Zenetti for their trendsetting style as well as the fact that they embody what Zenetti stands for as a brand; superior performance, cutting edge style, and class. terry kennedy (ice cream footwear see earlier post)